Taking on 2 firms this quarter

What if your onboarding didn't need a person?

I build custom AI agents for small accounting firms. Intake, follow-up, document chase, handoffs — handled.

MomandPop.AI builds custom workflow automation for small accounting firms, CPAs, and bookkeepers. Typical projects include client onboarding, document follow-up, status updates, and practice management integrations. Most projects take 1 to 3 weeks and are built using the firm's existing tools. The client owns everything when it's done. Available in English and Spanish.

Antonio Urbina Jr speaking at an accounting firm conference Antonio at a CPA firm event
20+ years enterprise systems · 1–3 week delivery · You own everything

Agents change who can build things. That door is not closing again.

Where I learned this
Booz Allen Hamilton Zebra Technologies Norwegian Cruise Line Crispin Porter + Bogusky
100%
You own every workflow, form, portal, and integration.
No retainers. No lock-in.
1–3 wks
Typical delivery, scope to live
20+
Years at Booz Allen, Zebra, NCL, CP+B

You're paying for software you barely use — and still doing the work by hand.

Three patterns show up in almost every firm. Here's what I replace them with.

Onboarding

Every new client = the same 14 manual steps.

Portal setup, engagement letter, task creation, data entry — repeated every single time, by someone who costs you billable hours.

What I build: a one-click onboarding flow that provisions the portal, sends the engagement letter, and opens the right job in your practice management.
Document chase

"Where's your 1099?" for the third time this week.

Missing documents and status emails turn your inbox into a second full-time job during tax season.

What I build: automated reminders that escalate on a schedule, status updates the client can self-serve, and clean handoffs into your pipeline.
Tool sprawl

Your practice management doesn't talk to anything.

TaxDome, QuickBooks, the CRM, the proposal tool — they all work, separately. You're the integration layer.

What I build: the glue. Signed proposal opens the job, creates the tasks, notifies the right person. No copy-paste.
So what exactly do you build?

Whatever repeats. Onboarding flows, document chasers, PM integrations, payment portals.

What do I own when it's done?

Every workflow, form, portal, and integration. Plus credentials and documentation.

How fast?

Most projects ship in 1 to 3 weeks. Smaller fixes in a few days.

What this looks like in practice.

attendee-portal
Welcome back, Maria
Deposit$1,200
Balance due$850
Guests2
Pay balance →

Event Payment Portal

Custom web app for an accounting conference. Attendees log in, see deposit balances, register guests, and pay remaining balances via Stripe.

Outcome: zero manual data entry for registrations; admin dashboard tracks everything in real time.
StripeCustom PortalAdmin Dashboard
Inbound
Qualify
Partner
CRM nurture
Call routed · 2m ago

AI Call Routing + CRM

AI-powered phone system that qualifies inbound leads, routes hot prospects directly to the partner, and auto-creates CRM contacts for everyone else.

Outcome: partner stops fielding tire-kickers; every lead lands in a nurture sequence automatically.
Voice AIHubSpotLead Qualification
Proposal signed0s
Job created in TaxDome2s
Pipeline: Tax3s
Notifying team

Proposal-to-Job Automation

A signed proposal auto-creates the job in practice management, assigns the correct pipeline (tax vs. bookkeeping), and notifies the team.

Outcome: handoffs that used to take an hour happen in seconds. No copy-paste, no dropped clients.
TaxDomeWorkflow AutomationPipeline Routing
Order #48120
Shippedvia API · legacy ERP
Invoice$12,480
ETATue
Tracking1Z99…

B2B Customer Portal

Self-service portal for a distribution company's customers to check order status, view invoices, and track shipments — connected to their legacy ERP via API.

Outcome: support inbox drops; customers get answers on their own without calling in.
ERP IntegrationEmail AutomationCustomer Portal
Free resource

The Accounting Firm Automation Checklist.

20 workflows you can automate. Check the ones you still do by hand. See where your firm is losing hours.

  • Interactive — no email required
  • Auto-calculates hours lost per year
  • Prioritized by impact
Get the free checklist

Three steps. No surprises.

01

15-minute Fit Check

A short, honest call. We look at where time disappears in your firm and decide together if custom automation is the right fit.

You leave with: a clear yes/no and, if yes, the first two workflows worth building.
02

I build on your stack

Scope gets locked in writing. I build on the tools you already use — TaxDome, QuickBooks, Xero, Karbon, Zapier, whatever you run.

You leave with: weekly checkpoints, early access to each piece, and no surprise invoices.
03

You own it, forever

Workflows go live. I train your team. Then I hand over accounts, docs, and credentials.

You leave with: every workflow, form, portal, and integration — yours to keep.

Firms, businesses, and tools close to the work.

Firms & businesses I've built for

Reframe Accounting logo
QBK Accounting logo
Money Mastery LLC logo
Trac-1 Solutions logo
Exceed Sales Training logo
Kalglas International logo
Sue Mariano logo

Common tools in the firms I work with

TaxDome logo
QuickBooks logo
Xero logo
Antonio Urbina Jr, founder of MomandPop.AI

I'm Antonio.

I build automation for accounting firms. Not courses. Not templates. Not monthly retainers that drain your budget.

I build fast and stay close to the work, so you get faster turnaround and one person who actually knows your setup.

You own what I build. No lock-in. No recurring fees to me.

Before this: 20+ years building systems at Booz Allen Hamilton, Zebra Technologies, Norwegian Cruise Line, and Crispin Porter + Bogusky. More about me →

For Accounting and Bookkeeping Professionals

Want to Build This Yourself?

NoCodeSociety is a 6-week live cohort for accounting and bookkeeping professionals who want to deploy AI agents into their own practice. No code required.

Cohort 01 starts June 2, 2026. Next cohort: different industry.

Learn More at NoCodeSociety

What people ask before they book.

What workflows can you automate for my accounting firm?

Common projects include client onboarding, document reminders, status updates, proposal-to-job handoffs, recurring task creation, billing follow-up, and practice management integrations. If your team repeats the same steps every week, it's usually a good fit for automation.

Do I need to switch software to work with you?

Usually no. Most projects are built around the tools your firm already uses. If part of your stack is causing the problem, I'll tell you plainly, but the default approach is to improve what you already have before suggesting a switch.

What do I own when the project is done?

You own the workflows, logic, forms, portals, documentation, and connected accounts that are set up for the project. No retainer required to keep access to what was built.

How long does a typical project take?

Most projects take 1 to 3 weeks. Smaller fixes can be finished in a few days. Larger builds with multiple systems, approvals, or client-facing steps can take longer.

Can you help during tax season without disrupting our work?

Yes. During busy season the work is scoped tighter and scheduled around your deadlines. The best tax-season projects reduce back-and-forth — document follow-up, status updates, and handoffs that eat up staff time.

What size firm is this best for?

A strong fit for small firms, usually teams of 2 to 25 people. That's where custom automation can remove real admin work without turning into a long software project.

Taking on 2 firms this quarter

Fewer clicks. More billable hours.

15 minutes. A clear yes or no. No pitch deck. No detour.

Not ready to talk? Download the free checklist or read the FAQ