Estimate requests buried in texts and chat.
A job request becomes a drafted estimate with the customer already filled in, waiting for approval.
For home service and trades businesses, and the office leads who keep the jobs moving
You didn't start a trades business to type estimates.
Estimate requests in texts and chat, schedules in three places, invoices built by hand. I automate the busywork inside the tools you already use, and a person still approves every estimate.
90-minute working sessionCredited toward a Build
Still exploring? Try the free 2-minute Handoff Check →
Antonio Urbina Jr., founder- ★★★★★ 5.0 on Google (10 reviews)
- 20+ years building business systems
- English & Español
Busywork from every tool → one route → a person approves → done.
QuickBooksSlackGmailOutlookMicrosoft 365Google WorkspaceExcelStripeCalendlyChatGPTClaudeGeminiCopilot
Sound familiar?
What a busy office stops doing by hand.
These examples show what could change in your day. They are illustrations, not client results. Your Review finds the fixes that fit your business.
Sent quotes that nobody follows up on.
Quotes get a timely follow-up so jobs stop slipping away quietly.
An accepted estimate, then five texts to book it.
The yes turns into a booked visit and a reminder for the customer.
Invoices typed again from the job notes.
The invoice is built from the job details, not re-typed from a notebook.
Chasing the same unpaid invoices by hand.
Reminders go out on schedule, with a person deciding on the tough ones.
Crew requests lost in a text thread.
Requests from the field get captured in one place, where the office can act on them.
Swipe for more →
Your people aren’t the problem. The gaps between your tools are.
Put a number on itWhy now
The math has changed.
Small businesses are putting AI to work fast. The ones getting real hours back set it up around the work, not around the tool.
58%
of U.S. small businesses say they use generative AI tools in 2025.
U.S. Chamber of Commerce, Empowering Small Business 202523%
said the same in 2023. Adoption more than doubled in two years.
U.S. Chamber of Commerce, Empowering Small Business 20255.4%
of work hours saved, on average, by workers who used generative AI in the past week.
Federal Reserve Bank of St. Louis, 202520.5%
of those users saved four or more hours a week. The gap is in how it gets set up.
Federal Reserve Bank of St. Louis, 2025Survey figures from the sources linked. They describe small businesses and workers in general, not results promised to yours.
Busywork cost calculator
What is the busywork costing you?
Move the sliders. No email needed to see the number.
Owner, office lead, crew, contractors. Anyone who re-types, chases or answers status questions.
Re-typing between tools, follow-ups, scheduling back and forth, rework.
Pay plus taxes and overhead. Or what an hour of your own time is worth.
Estimated yearly cost of repeated busywork
$43,200
Hours a year spent on it960 hrs
If a fix gives back just 25%$10,800
Compared with the $750 Review14×
Illustrative estimate: people × hours × hourly cost × 48 working weeks. It uses only your inputs and is not a promised result. Want it by workflow? Take the 2-minute Handoff Check.
How it works
Find the leak. Fix it. Hand you the keys.
AI tools change every month. I make them work in your business, safely, and I stay accountable when things change.
1
Find
Pick the busywork that keeps coming back. Start with the work people already do, not a software wish list.
2
Map
Separate repetition from judgment. Write down what can move on its own, what must stop, and who decides.
3
Build
Ship the smallest safe fix inside the tools you already use. I build it with you, so you understand it.
4
Own
You keep the accounts, the code, the data and final control. Nothing goes out until a person approves it.
Moves on its own
Drafted estimatesFollow-upsRemindersRe-typing between toolsStatus updatesFirst drafts
Stays with your team
Prices and approvalsJudgment callsCustomer conversationsAnything unusual
AI help for everyday work
Give AI one useful job.
An AI agent can do a defined task in your tools, like turning a request into a draft estimate. I set up the steps and the checks. Your team approves it before anything goes out.
See how I set up AI agents →
Sort incoming emailDraft estimatesPrepare follow-upsOrganize orders for reviewThink through a decisionChoose a useful first task
Pricing
Pick your way in.
No discovery-call runaround. Every option has a price on the page.
Find it
Review
$750 one time
A 90-minute session on one part of your business that takes too much time. Leave with a written plan to use yourself or put into practice faster with me.
- One process mapped, with your top 3 fixes
- One small improvement built on the call
- A written plan and ChatGPT or Claude starter prompt
- Next steps and a price for optional help
Start with the $750 Review
Credited toward a Build started within 30 days.
Fix it
Build
From $4,500
The fix, built inside the tools you already use. Scoped from a Review.
- Fixed scope, fixed quote
- Built with you, so you understand it
- A person approves before anything goes out
- You own the code and the data
Keep it running and add the next one
Monthly Plan
$1,750 per month
For when one fix becomes three. Keep what we built running, and add the next one every month.
- Two calls a month: plan and review
- One improvement built each month
- Replies within one business day
- I take a limited number of monthly clients
Want to build it yourself, with a coach? Private coaching and team training are also available.
Other ways to work together →Proof
Real systems. Real people.
Official AI Partner of REFRAME 2026
An event business, run on one platform it owns.
For Carlos M Garcia and ReFrame: the team manages event sales, signed contracts and who can access what in one platform the business owns.
SalesEvent sales and contracts in one place
AccessOne sign-in for eight kinds of people
ControlA person reviews the work as it happens
OwnershipA platform the business owns
“Antonio, I'm loving this view for Admin > Partners.”
“This has been more helpful than I can even express. … Really.”
“I just learned how to use the "Grill Me" prompt. Amazing 🔥 Immediately turned into insight which made us create a new system for taking action. Proves the point that we are only using 10% or its true capabilities. We havent even started yet 💪 Great work man.”
“Okay. I love it. I'm going to have a clean inbox here by the end of next Friday.”
“But….the website looks AWESOME online and I really appreciate it. … I sincerely appreciate the work you put into this. Very grateful, sir.”
“He's worked with a few members already in the community and has done really good, good and very fast. You're basically building the Reframe piece for us. And so that's really helpful.”
“What an amazing class we had today. I feel like I have such clarification now.”
“This would be perfect. Actually, I love this. This is what I would think would be awesome for when you're manually reviewing the POs.”
“You're living in the future, dude.”
“The community needs to know more about what you do!!”
“But now I know where to go. You are amazing. Thank you for being patient with me and for me being a beginner. And I appreciate you.”
“Se ve super bien. A mí me gusta. Me encanta.”
“It looks great. I like it. I love it.” (translated from Spanish)
“Gracias otra vez por toda la información y ayuda. Me abriste los ojos a muchas cosas que puedo hacer para crecer la compañía.”
“Thanks again for all the info and help. You opened my eyes to many things I can do to grow the company.” (translated from Spanish)
“I want to work with you, because I know that they trust you in the [REFRAME] people, and that's how I found you.”
“I'm loving this. This is so me.”
“I know I get excited at little things, but it's saving me time, energy.”
“For me, bro, what you've done already, just as a template or a rough thing, I think it's great. I think it works great, it flows great.”
“Oh, that's cool, Antonio. That's really nice because now we can kind of give you more detail of what we liked and didn't like.”
“hey sir! Thanks for today's session. Can I share your skills with a few peeps, or is it only for your clients?”
“Antonio, I'm loving this view for Admin > Partners.”
“Looking really great. Love the ideas”
“Hello Tony, looking good! looking good!”
“Oh, I love it. Okay. This is great. Oh my goodness. I'm so excited.”
“He provided clear, actionable advice that has already made a noticeable difference.”
“He was easy to work with and his approach to getting results is unmatched. He delivers on what he promises.”
“I especially appreciated his practical approach to AI and his ability to explain things without overwhelming me with technical jargon.”
“Antonio quickly assessed my challenges and provided clear, strategic solutions that not only improved my SEO performance but also streamlined key processes in my business.”
“Antonio has all the patience in the world to explain everything clearly and provide solutions to all your needs.”
Real people, unscripted. Session quotes are transcribed word for word from recorded client sessions. Reviews link to Google.
Purchase orders, reviewed and flowing into their system.
Built with Andres Broide's team around their purchase orders: a person reviews each order on one screen, and it flows into the system the business already runs on.
- Orders arrive
- A person reviews
- Their system
“This would be perfect. Actually, I love this. This is what I would think would be awesome for when you're manually reviewing the POs.”
“For me, bro, what you've done already, just as a template or a rough thing, I think it's great. I think it works great, it flows great.”
Slack request to QuickBooks estimate.
Felipe Carrasco runs The Wallpaper Guys. When a customer asks for an estimate, his team posts it in Slack. We are building an AI assistant that creates the customer and the estimate in QuickBooks. A person approves it before anything is final.
- MappedSlack request to QuickBooks estimate
- Building nowThe assistant that drafts the estimate
- Approval stepA person signs off before anything is final
“You're living in the future, dude.”
Meet your builder
One accountable person. Not an agency.
I’m Antonio Urbina Jr. For 20+ years I built systems at Booz Allen, Zebra Technologies and Norwegian Cruise Line Holdings. When ChatGPT arrived I saw how fast mom-and-pop businesses could get left behind, so I bring that judgment to owner-run businesses: what to automate, what to leave alone, and what has to stay with a person.
Hollywood, FloridaEnglish & EspañolOfficial AI Partner, ReFrame5.0 on Google, 10 reviews
“He was easy to work with and his approach to getting results is unmatched. He delivers on what he promises.”
“He provided clear, actionable advice that has already made a noticeable difference.”
Straight answers
Before you book.
Do I need new software?
Usually not. I start with what your office already uses: QuickBooks, Slack or texts, your calendar, spreadsheets. Any new tool needs a reason, a price, and your OK.
Will AI send estimates to my customers on its own?
No. Nothing goes out until a person approves it. The assistant drafts, and your office decides.
My office manager runs the paperwork. Can they start this?
Yes. Owner too busy? Most of my best projects run through a champion, the operations manager or office lead who knows where the work gets stuck. I work with them, and the owner gets the results.
What do I get from the Review?
In 90 minutes, we look at one business process, prioritize three improvements and build one small improvement together. You leave with a written action plan and a starter prompt for ChatGPT or Claude. Use it yourself, with your team, or work with me to put it into practice faster. Optional implementation is quoted separately. Still exploring? Try the free 2-minute Handoff Check.
What if the answer is "don't automate this"?
Then that is the answer. Every fix gets ranked: build, simplify or stop. Sometimes the best fix is a better checklist or a setting you already pay for.
Your tools. Your people. Your keys.
Bring the task that eats your week.
Leave with a written plan: what to improve, where to start and what to do next. Use it yourself, or let me help you get there faster.
No free calls, no sales pitchCredited toward a Build within 30 days